Although the pay per call is a comparatively safe mode of advertising but still many frauds are happening. If you are an advertiser then you should understand all the ins and out of the pay per call advertisement. If you also want to learn more about this, you may check pay per call training.
Such training will help you get the real value of the money and you will be protected from any such issues. Usually, the advertising network has protection from such frauds and they ensure that the advertisers get the real benefit of the money spent.
Let’s talk here some of the ways using which you can stop any possibility of the fraud with pay per calls.
#1 Define the rule of success
Every call doesn’t convert to a sale and the dummy call won’t for sure. And so, if you think you are being sent some dummy calls then you can put up some conditions to the call which will help you eliminate such calls and save your money. Here are some common agenda that you can set. These will ensure that the dummy calls are not being made.
- Minimum call duration
- Call center hours
- Caller location
- Key presses
Minimum call duration is quite easy to implement also. Usually, what happens, a dummy call won’t last for more than a few seconds and so making a condition to the minimum duration can work for you. Just think of what the dummy guy will do on call for a longer period?
This is the easiest way to put the filter. The other way can be adding the location and some standard key phrases. Keyphrases mean if you are running some loan related campaign and so the person who is calling must be interested in taking loans. And so, if that person won’t use the term like loan or loan amount, that should not pass as the valid lead. These will really help you filter the unwanted calls and make the most of your money spent.
#2 Review Publisher
This is another precaution that you can take!
What best you can do is start approving the publishers manually. If your campaign is good then a good publisher will take the effort to read the details and apply for the approval. Now you can check their history on the platform and can decide whether to approve or not. You can look at their profile for the following-
- Number of campaigns running
- Result of the campaign
- The site where they will promote
- Kind of traffic they have
If all these are as per your requirement and if you think these will be good for your business, go ahead and approve. Else you may reject.
#3 Make use of IVR
Yes, making use of interactive voice response (IVR) can also be one of the ideal conditions to test out the leads and calls. What IVR does is, they will instruct the users to select a different option for different work.
For example, if you are a financial company then you may ask the following-
- For a personal loan, select 1
- For car loan select 2 and so on
This way, it will be high time for the dummy calls to drop out by then and only the legit calls will go forward.
These were some of the easiest ways to restrict dummy calls and make the most of the money spent.