When we think about communicating an effective message, the truism, “the more things change, the more they stay the same,” comes to mind. Today we live in a world that is swirling about with message of all kinds, coming in at us from all directions via the Internet and Smartphones, laptops and tablets. With all this information coming in, it’s a wonder that anyone can ever settle down to just read or hear it all, but somehow, people do. Given all of this, what’s amazing is how some of the oldest, most tried-and-true means of communication still work well.
Changes in Advertising
The changes brought about by the Internet have changed the advertising business altogether. Print ads are no longer a major way to advertise products, but what’s funny is that some of the oldest forms of advertising, like printed flyers, live events, and printed stickers, still work brilliantly at getting out a message.
Printed flyers work well to get the word out about local events, because they are something a person can hold in their hand and refer to. They are also something that people can pass around to each other to get information. Printed stickers, (which come in many forms, including waterproof stickers ) are another great way to get a message out. Stickers obviously can be attached to things, which makes them a great way to make a message “stick.” Printed magnets are another great form of advertising, as people tend to put magnets on their refrigerator, where they will see them many times a day. All of these “old fashioned” forms of communication are great because they convey a message in a very direct way, and they are also inexpensive. So, the next time you are planning to get the word out about a special event or product, consider the old-fashioned route of printing up flyers and stickers, and getting the word out in a big way!