As you know, email marketing is a marketing approach where you promote your brand and products to the potential audience through a series of emails to encourage them to engage with your brand.
Local email marketing is similar to this and highly recommended for small businesses with a local customer base.
Isn’t it evident that the techniques used by local businesses to attract potential audiences are going to be different from global companies?
Suppose that you own a coffee shop or work as a marketer for a coffee shop and you wish your visitors to sign up for your email newsletter.
How would you do that?
Maybe you can offer your new drink or roast for free exclusively to people who sign up for your email newsletter.
Getting your target audience to opt-in for the newsletter will need a little more effort than just asking.
You need to offer them a giveaway to sign up for your newsletters and for referring their friends and family, who also live in your business locality.
Build the local email list – How to find that email?
Well, there are many ways to do this; let us see some of them here.
One way is by directly encouraging the visitors to signup in return for giveaways. This is an offline approach.
Using an email search tool like GetEmail.io is also a great way to find that email addresses with just the name and company domain of the target audience.
It uses machine learning and a big data mechanism to locate the correct email address format.
This tool is highly preferred because of its excellent customer support and great accuracy.
You may start with the free plan and see the result by yourself. You cannot resist going for the paid plan after that.
Segment your prospects
When you have an email list ready, it’s time to segment your prospects based on their demographics, location, or interests.
Segregating the prospects into different groups could be done manually if your list is not too extensive, or else you may use a tool.
Why should you segment the list instead of sending bulk emails to everyone?
Not everyone in your email list will be relevant to your local marketing.
And if you simply send emails to everyone on your list, you are not only wasting time but also lose your brand reputation soon.
Yes! When you send emails to irrelevant people, they will stop opening your emails or report them as spam.
This will bring down your email open rate and also place your future email in the spam folder.
I hope you got the answer.
Now that you have built your local email list, you may begin to send your prospects the perfectly crafted emails and reap the rewards of all your efforts.
Does that make sense to you?
Studies say that more than fifty percent of consumers prefer to purchase products locally.
Local email marketing is a highly effective and low-cost way to communicate your company message directly to the target audience in your nearby surrounding.