Top TikTok Content Categories: Pick Yours Easily

Even if you don’t have the app, your friends probably show you one or two videos they find funny every day. Well, that is TikTok, which is currently one of the most popular social media networks, with users of all ages. So, it’s a given that any content you publish finds the correct audience. But it gets better; the app excels in forming tight-knit communities, whether based on jobs, identities, hobbies, or other interests; they can all be sorted into top TikTok content categories. 

Companies have the chance to target certain groups and collaborate with creators in these fields to make messages appealing to their audience. Still, choosing which one to concentrate on might be intimidating given the large number of communities available. 

For this reason, we have compiled a list of some of the content categories to know.

Ranking the Top TikTok Content Categories

Without further ado, here’s a list of the top TikTok content categories presently: 

1. Entertainment is the Number 1

With more than 535 billion views of this hashtag, it’s safe to say that entertainment is the most used category on TikTok. There is no limit to what one can find in this one, and it serves both young and old; even accounts suited for toddlers can be found in this category. TikTok has been a popular venue for entertainment content with a wide range of material including challenges, skits, duets, and stylish filters. The category is vast and has something for everyone, so you may easily become a popular influencer in the entertainment niche.

2.Style and Fashion X Unboxing is One of the Favorites

Fashion on TikTok is more than simply apparel. It’s a trend in which every style decision tells a narrative that appeals to TikTok’s broad and fashion-forward audience. This area is all about providing visually appealing material that creates a lasting impact. TikTok acts as a runway for prominent fashion companies and industry icons, enabling ambassadors to showcase the most recent trends.

TikTok’s fashion community is extremely fast at generating and following trends, giving it a fantastic venue for user interaction. If you are interested in fashion, you will love this category since there are lots of different ideas that you can benefit from.

3.Dance: Be the Dancing Queen

Dance has been one of TikTok’s most popular categories since the app launched. Influencers use trendy songs to choreograph dances, which are often recreated by people worldwide.

The dance category is constantly refreshed with new content, from basic foot-shuffling to complex routines. Many of TikTok’s biggest stars actually gained fame through #DanceTok. If you are a dancer such as Flamenco, Salsa, Cha-cha, or Tango, you are in the right category. By the way, you don’t need to have a specific choreography, just move your body, and shoot it for TikTok, your TikTok followers will appreciate it.

4. Fitness/ Exercise (FitTok): A Place for a Healthy Person

FitTok is exactly what the name implies, a fitness community where everyone, from beginners to professional athletes, can exchange advice, routines, diet plans, favorite products, and more. It’s a place to be inspired, motivated, and learn new fitness routines from sometimes random people.

FitTok is also an excellent marketing opportunity. Gyms, online fitness programs, supplement businesses, sports gear companies, and equipment manufacturers collaborate with artists to make their offerings available globally. Unlike conventional fitness media, FitTok is accessible to individuals of all shapes, sizes, and fitness levels.

5. Beauty/Skincare (BeautyTok): Shine Baby Shine

Just like the fashion niche, BeautyTok is enormous. TikTok as an app promotes sitting in front of the camera and doing something so it should come as no surprise that BeautyTok thrives so much. 

You can find everything from skin rejuvenation tips, nail designs, tattoos, and body jewelry to teeth whitening. You can find really good tips about hair, nails and more. BeautyTok influencers tend to be experts that recommend to their followers, the best-selling, most-viral goods that they can use in the comfort of their own homes. 

6.DIY/Home Renovation: Be a Renovator of Your Own House 

One of the best things about TikTok is that viewers can see how influencers create and then mimic it at home. There are over 5 billion views for #HomeRenovation and over 1 billion views for #HomeReno, and they teach everything from light bulb replacements to more complicated things like making a concrete driveway. 

DIY videos are essentially tutorials for users to learn something new and get creative, and you’ll find a variety of home renovation tasks that everyone can do, regardless of their ability level.

7.Comedy: Funny Guys Are Here

The comedy hashtag has over 1,741 billion views. Unlike other niches that change frequently, there are rarely new trends here. Users simply flock to this category for laughs, and even established comedians use TikTok to display their material and adapt their humor to trends. 

FAQs

What Are the Top TikTok Content Categories?

On TikTok, the most popular content categories are often comedy, dance, fitness, beauty and skincare, entertainment, home remodeling, and music. Other trends occasionally take over every now and then, but these are the most consistent. 

How Do TikTok Hashtags Work? 

Hashtags are like a marker for people of like minds to find your posts. TikTok allows you to search for hashtags, and all content that uses it will be displayed. 

This means that you should always be up to speed on trends. Choose hashtags that are currently popular and appropriate for your profile and the content that you submit.