As its name suggests, audiovisual content is any type of content that has both an audio (i.e. sound) as well as visual component. Unlike text or images that are both visual, and podcasts that only consist of audio – audiovisual content such as videos or narrated slideshows have both.
Odds are you’ve heard about how effective audiovisual content can be. But if you want to truly maximize its potential, it will help to understand the advantages and benefits that it brings to the table:
- Communicate a message with clarity
Audiovisual content helps overcome a lot of the shortcomings that are present in other types of content. Elements such as tone and mood can be conveyed with greater clarity, as viewers will be able to see facial expressions and gestures while hearing the tone and inflection of the voice.
At the same time the message itself can be ‘shown’ visually while being explained. That makes it easier to ensure that the message of the content is delivered effectively.
Due to the fact that it stimulates two different senses, audiovisual content is generally much better at grabbing attention. That is partially why it does so well on social media and other online platforms where it is important to be able to get viewers’ attention ahead of the other content they are exposed to.
- Better retention of information
Studies have consistently shown that people are able to retain information better when it is presented using both audio as well as visual ques. The margin is significant, with audiovisual content being remembered up to two or three times as effectively as either audio-only or visual-only content.
In a practical sense this means that the message you deliver in audiovisual content is more likely to be remembered by viewers. Not only is this one of the main reasons why viewers favor it, but it also will ensure your content has a bigger impact.
Overall audiovisual content is consistently able to provide higher engagement levels among viewers. It is more adept at retaining viewers by piquing their curiosity and keeping them interested.
Additionally viewers tend to react more to audiovisual content. That can be seen on social media videos, but the same applies in real-world situations as well such as when slideshows are used for presentations.
It is important to note that while audiovisual content has advantages in all the areas listed above, that potential must be leveraged in the content itself. Nowadays there are many ways to create videos, slideshow presentations and other audiovisual content, and you can read more about one method if you want to.
By this point it should be clear why more and more businesses and individuals are starting to produce audiovisual content of all kinds – and you should do the same if you aren’t already. With the understanding that you have of its advantages, you should be able to play to its strengths and ensure your content is effective at delivering its message.