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Why You Should Include An Explainer Video In Your Marketing Strategy

An explainer video is a short, animated or live-action video that explains a product, service, concept, or process clearly and concisely. The purpose of an explainer video is to engage and educate the audience and to make complex information easily understandable.

To make an explainer video work for you, you should follow these steps:

Define Your Audience

Before creating an explainer video, it is essential to define your target audience. Understanding who you are trying to reach will help you to create content that resonates with them. 

Identify Your Message

Once you know your audience, identify the message you want to convey. Keep your message simple, clear, and concise. 

Create A Script

The script is the backbone of your explainer video. It should be written in a conversational tone to engage and educate the viewer. The script should be no longer than two minutes and should include a call to action. 

Choose The Animation Style

There are several animation styles to choose from, including whiteboard animation, motion graphics, and 3D animation. Choose a style that matches the tone and style of your brand. 

Add Voiceover And Music

The voiceover and music are critical components of an explainer video. Choose a voiceover artist that matches the tone of your script and select music that complements the style of your animation. 

Promote Your Video

Once your explainer video is complete, it’s time to promote it. Share it on social media, embed it on your website, and use it in email marketing campaigns. 

Why Does Explainer Video Effectively Work 

Explainer videos are a powerful tool for communicating complex information in an engaging and easy-to-understand way. There are several reasons why they work:

Visual Aids

Explainer videos use visual aids such as images, animation, and graphics to illustrate key points. This helps to break down complex concepts and make them more accessible to viewers.


Explainer videos often use storytelling techniques to convey information. By presenting information as a narrative, viewers are more likely to become emotionally invested in the content and remember it.

To do so, you need to add sound to video and manage the emotions of the audience properly. Its better to edit your video efficiently and recheck that explanation before posting.


Explainer videos simplify complex concepts by breaking them down into smaller, more manageable pieces. This makes it easier for viewers to understand and retain the information.


Explainer videos are often designed to be attention-grabbing, with bright colors, engaging music, and dynamic animation. This helps to keep viewers engaged and focused on the content.


Explainer videos are highly shareable, making them an effective tool for reaching a wider audience. Viewers are more likely to share a video that they find interesting or informative, which can help increase the content’s reach and impact.


In summary, an explainer video is an effective tool for engaging and educating your audience. By following the above steps, you can create an explainer video that effectively communicates your message and helps you achieve your business goals. Explainer videos work because they are a highly effective way to communicate complex information in an engaging and accessible way. By combining visual aids, storytelling techniques, and simplification, these videos can help to make even the most complex concepts more understandable and memorable.