4 Reasons Why Your Small Business Should Accept Credit Cards

In the case of a low-volume business, accepting credit cards can seem a bit of a hassle, but you should consider the benefits and risks. The SBA also has some thoughts on credit card acceptance. If you are unsure whether accepting credit cards is right for your business, consult these resources for more information.

4 Reasons Why Your Small Business Should Accept Credit Cards

Profitability

Accepting credit cards is one of the easiest ways to increase sales in your small business. Research shows that customers using credit cards are likely to spend more. Studies found that consumers will spend 18% more than they would if they paid with cash. The speed and ease of processing credit card transactions are processed electronically.

Customers increasingly want to use credit cards instead of cash. Many of these consumers want the convenience that a credit card offers and the rewards that come with using the card. In addition, the average order size for those paying with plastic is higher than for those who pay with cash. This means more profit for your business. Accepting credit cards will give you an edge over your competitors, which means you can compete for customers.

Adding the best credit card machines for small businesses can help you save time and money while improving your customer experience. By offering a variety of payment methods, you’ll be able to attract more customers and encourage repeat business. In addition, customers appreciate the ability to pay how they want to, which can be a huge differentiator.

Convenience

If you run a small business, the convenience of accepting credit cards is important to your bottom line. Today, 75% of American consumers make purchases with credit cards. But this convenience comes with costs. Luckily, there are ways to keep your costs low while offering the convenience of credit card payments.

First, accepting credit cards will help increase your legitimacy and trust with your customers. Secondly, it will attract more customers and boost your sales. If you don’t accept credit cards, you’ll lose a significant portion of your potential customer base. Many consumers prefer using a credit card, so accepting credit cards can help increase your business sales.

Another benefit of accepting credit cards is an immediate increase in sales. Many businesses that accept credit cards see a spike in sales. Potential customers trust brands that accept credit cards, so they’re more likely to spend money. Plus, many clients prefer to pay with credit cards because they’re more convenient to process online than cash.

Fraud liability

If you accept credit cards, you must protect your business from fraud – a good place to start with this would be to Learn about top merchant account scams here. That way you will be aware of what some of the dangers out there might be. Fortunately, there are several different ways to protect yourself, and your business, from fraud. First, look into the chargeback process. Fraudulent purchases are costly, and you need to make sure that you know the steps you should take to minimize the risk of losing money. Second, make sure that you validate the information on the cards. If a customer changes their information on a card, question it and confirm the changes with a trusted person.

Fraud liability is a significant concern for small business owners. However, many issuers and networks have policies regarding chargeback fees. For example, some will only investigate claims over a certain dollar amount, while others will not. Also, if you don’t have a deal with a specific issuer, you can work directly with cardholders to avoid paying chargeback fees.

In addition to these factors, you should also look into payment processing. While accepting credit cards can increase your revenue and customer base, it can also increase your risk of fraud. Choose the best credit card processing solution for your business to ensure you’re not liable for credit card fraud. You should also ensure your employees have adequate training before handling credit cards.

Cost

Accepting credit cards is essential to running a small business but comes with fees. These fees will vary depending on the type of card you accept and the processor you use. Some processors charge higher fees for fancier cards, while others charge much lower fees. The credit card processing companies set the fees, which use them to run their operations and profit.

To accept credit cards, you’ll need to open a merchant account. This special bank account allows you to accept payments. You’ll also need hardware. Each service will charge a fee for this service, which varies based on the card issuer, network, and processing method.

Some payment processors charge a flat rate for their services. Others charge a percentage of the sale. Depending on the size of the transaction, you’ll have to pay between 1.5 percent and three percent of the total sale. You’ll also need to buy a terminal and mobile readers. A mobile reader is typically inexpensive (around $50), but more expensive equipment is required if you accept in-person payments.