Are you struggling to pick the right music for your retail store?
With the ability to attract customers, influence purchasing decisions, and, ultimately, boost sales, the type of music that you choose to play in your store is crucial.
Discover the most important factors that you need to consider when choosing music for your retail store below and make sure you are helping not hindering your business.
Pick music that you are allowed to play
The first and most important factor that you need to consider is what music you are legally allowed to play. Or, more specifically, what source is legal for business use.
When it comes to playing music in a retail space, there are several sources that you should not use, including the radio, CDs, and streaming services such as Spotify.
Instead, you must ensure that you only play licensed music and playlists, or you risk a hefty fine.
Yes, you do, so make sure you apply for one as a priority.
Choose a genre that fits your brand
The next step is to figure out what type of music your target audience will enjoy, and this can be done by thinking about who you are as a business and what you represent.
For example, let’s say you sell designer clothes. This means that your brand is sophisticated and caters to more high-end clientele, so your choice of music needs to reflect this.
By choosing a genre of music that fits your brand, you can ensure brand continuity, which, in turn, can increase sales.
Do not consider personal preference
It’s your store, right, so why shouldn’t you play your favorite music?
Unfortunately not. Playing your preferred style of music or favorite band is not going to do your business any favors, and, in the worst case scenario, it could result in customers leaving your store before they have even had time to look around.
Also, do not let your employees change the music you have carefully selected, as you always need to put your customers and their needs first.
Integrate the music with overhead messaging
Although you should play music for your customers to enjoy, that doesn’t mean that you cannot also utilize the power of overhead messaging.
For example, you can use overhead messaging to direct your customers to specific sections of your store, to alert them of special offers and promotions, and to share event announcements.
If you are not sure what to say in your overhead messaging, check out these tried and tested examples that guarantee to enhance the customer experience.
As you can see, there are lots of factors that you need to consider when choosing music for your retail store, but it will be worth it when you create the perfect atmosphere for your customers.
First and foremost, make sure that you are using licensed music, as you don’t want to break any regulations. Then, just think about what your customers want and how you can enhance their shopping experience.