Unfortunately, due in no small part to the “dodgier” first incarnations of mechanics and automotive salespersons of yesteryear, many people across the country still harbor a certain amount of distrust in the industry.
However, as a reputable, renowned, and honest automotive business, you’ll naturally always be on the lookout for ways to grow and expand your business and with this in mind, continue reading to discover a guide on how to do just that.
Expand Your Product Ranges
It doesn’t take a bachelor’s degree in business to realize that the more products and/or services that you offer in your automotive business, the more likely you are to expand your target market, and this is why perhaps the most important tip of all would be to expand your product range.
Consider offering more specialist equipment, from a Green flashing beacon to equipment for road maintenance, you could find yourself fast becoming the regular company that other businesses come back to time and time again.
Go Above & Beyond with Health & Safety
These days, there seem to be more and more health and safety regulations and legal requirements added to the day-to-day running of a car shop or automotive business, and as such, it’s your obligation to follow each one to the proverbial letter. From the basics, like providing safety gloves from somewhere like unigloves.com, to the more complicated storage of hazardous materials and liquids, you can’t afford to go wrong with health and safety. It might seem like a faff, but you’ll be thanking yourself in an emergency when proper health and safety can mean life or death.
However, in terms of ensuring your automotive business both looks and actually is a professional outfit, going above and beyond with health and safety considerations for employees and customers alike is an excellent way of gaining new clients.
Launch a Reward & Loyalty Program
Another hugely popular and as you might expect, particularly fruitful, venture when you’re serious about and dedicated to growing your car business and increasing your profit margins is to launch a loyalty and reward program.
Depending on the specific services and products your business deals in, you could offer a company B2B (business to business) reward card and a separate one for private and independent customers.
Join Forces with Local Businesses
As a mechanic or automotive company, your presence and standing within the local community will provide the proverbial bread and butter when it comes to regular custom.
That said, you should start to look into forming professional connections with other businesses in your local area, in a “you scratch my back, and I’ll scratch yours”, kind of way. Even a simple swap of flyers between, for example, the local antique shop and your own garage could help you both to reach a larger audience.
Revamp Your Social Media Channels
Whether you like it or not, the vast majority of potential customers or clients to your small business will not only find you and your company through the internet but will more than likely check out your reviews on social media.
It’s for this reason that the next suggestion for growth and expansion of your automotive business is to get serious when it comes to your social media platforms and spend time and even a little investment on revamping them to look as professional as possible.