Posting on social media has gone from a leisurely activity in its infancy to a lifeline for most marketing professionals and businesses. It can make or break your image, it’s an immediate form of advertising; not to mention, it is necessary if you want to stand out from your competitors.
Today, social media can be very demanding and time consuming to the point a company may need to consider employing someone just to look after it. The alternative of not having a viable social media strategy is risky at best. This is why it is so important to consider devising a comprehensive plan that will reach your target audience while shining a positive light on your business at the same time.
How? Here are some key considerations for building your social media channels:
Involve your team:
Personalise your brand and let those outside your business get to know the personalities within it. For example, you could film each team member answering a set of questions about themselves and their role in the company. These videos can be short and shared on social platforms such as ConnectPal, Facebook, Twitter, among others. These have proved popular, especially on Facebook, with one post reaching over 12,000 people and being watched 3.3k times.
Reliability and consistency are vital components of building trust on social media. Give potential customers relevant, consistent content and be a reliable source of information. Additionally, be consistent with how often you post, because your followers will start to look forward to and expect your content.
Sign up for a range of social accounts:
Dedicating time and effort to your social channels, for instance Twitter, ConnectPal and Instagram, will make a difference on how people view your brand, so it’s important to research each one along with their most reached demographics when planning your content strategy.
For instance, social media manager, Angela Purcaro, says: “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. Twitter, on the other hand, is designated for customer service.”
While social media is certainly an effective marketing tool, it shouldn’t solely be used to sell. Instead, think about what your audience wants or needs and communicate the value of the solution you are offering.
Know your competitors:
Chances are the competition is already using social media, and there is no wrongdoing in checking them out to see what they’re doing. By conducting a competitive analysis, you can determine who your competition is and what they’re doing well and not so well. This analysis can help you set social media targets of your own.
Adjust your strategy:
Just like there will be inevitable changes that occur within your business or brand, your social media strategy will change too, and should remain fluid to roll with those changes. It’s okay to test different posts, campaigns, and strategies against one another because it helps you to understand what works so you can refine your strategy in real time.
In the age of social media, reaching your audience has never been easier, and with the right strategy in place, using it will definitely work to your benefit.